Modern Stair Railing to Uplift Your Business Facilities

Do you think your office deserves those updated spiffy metal stairs and railing designs?

Business owners now have more modern railing possibilities! Interior horizontal railing is now possible for homeowners opting for modern stair designs due to improvements to the International Building Code (IBC). Of course, businesses and industrial facilities also need to meet OSHA standards like stair handrail height and more.

Modern Stair RailingWhy do you think about installing a horizontal railing?

  • Beautiful lines and a dazzling visual appeal. 
  • A popular alternative for anyone seeking anything other than the conventional vertical railing 
  • Combining elements of wood, aluminum, and steel makes for a high-contrast minimalist look 
  • It’s a practical and straightforward way to update railings

When choosing horizontal railing for your staircase, keep these three points in mind:

1. Cable railing necessitates regular cleaning. Cable rail would continue to be reinforced with time, much like piano strings. Horizontal bars do not necessitate this level of maintenance.

2. Since horizontal railing has its own set of design requirements, take extra time during the design process to iron out these details. For example, buildings need to meet the minimum stair railing height at 42 inches.

3. Horizontal solid rails, but not cable railing, may be mounted on a curved railing. Curved horizontal bars may be used to create particular modern metal handrails.

Industrial Metal Railing DesignsWhen it comes to contemporary staircases, there are no good nor bad solutions. Instead, the company and people at the workplace’s safety comes first. Next is that how these metal stairs can be addressed in the most aesthetically appealing way possible. We will help you beautifully integrate the different levels of your business in a way that is genuinely spectacular from the ground up and ensure that your staircase is everything you expected it to be.

What to Do When You Are Moving

Is there a move in your future? Are you looking around the house thinking, “now what?” When you are moving, there are three main decisions you need to make—what to move, where to get moving boxes and packing supplies, and how to get your stuff from the old home to the new home. Let’s tackle them one at a time.

What to Move?

This first decision is really a thousand little ones. Sorting through a house full of stuff is a time-consuming task. However, you save time and money if you don’t pack things you neither need nor want. One easy way to tackle this task is using this 3-category system:

  • Keep
  • Give away (or sell)
  • Throw Away

What to Keep?

Keep items you use on a regular basis or that have deep sentimental value. Keep household staples, like bandages, screwdrivers, and emergency supplies. Even though you don’t use these very often, you wouldn’t want to start over at the new place. Keep seasonal items you know you will use again.

What to Give Away?

Consider giving away any good-quality items you have not used in the last year unless you reasonably expect to use them again. Someone will appreciate them and you probably won’t miss them.

If you are feeling ambitious or are in need of extra moving funds, you might consider putting on a yard sale with your give-away items. Larger or more valuable items can be sold at local consignment shops or online.

What to Throw Away?

Most items that belong in the “throw-away” category will be obvious. Sometimes though, it can be difficult to decide whether to give something away or throw it away. A good rule of thumb is this: if you would pick it up off a thrift store shelf and consider purchasing it, give it away. If it’s stained, junky, or just plain gross, throw it away.

Where to Get Moving Boxes?

Once you’ve sorted your belongings, you need to figure out where to get moving boxes. Again, you have three options:

  • Used cardboard boxes
  • Buy cardboard boxes
  • Rent moving boxes

Used Cardboard Boxes

You’ve probably have had at least one move in which you’ve driven around from business to business, begging for leftover cardboard boxes.


  • Cost (free except for all the gas money to run around town)
  • You can leave your stuff in boxes if you need to store it long-term


  • Lots of effort required driving around town
  • Boxes all different sizes (more difficult to pack a moving van or storage container efficiently)
  • Boxes not designed to hold-up during moves
  • Boxes might not be clean
  • Still have to buy packing supplies (tape, paper, wrap, etc.)
  • Have to figure out what to do with boxes when you’re done moving

Buy New Moving Boxes

A second option is to buy cardboard moving boxes. Local moving companies and home improvement stores carry moving boxes in sets or individually.


  • Boxes regularly sized (easier to pack than mismatched used boxes)
  • Boxes are clean
  • You can leave your stuff in boxes if you need to store it long-term


  • Expensive (boxes, tape, paper, wrap, etc. adds up quickly)
  • Have to assemble and break down the boxes
  • Large boxes can get heavy and hard to move
  • Have to figure out what to do with boxes when you’re done moving
  • Not an earth-friendly option

Rent Moving Boxes

A relatively-new option for those moving within a particular metro area is renting boxes from box rental companies.


  • No effort required—they deliver moving boxes and packing supplies to your home
  • Renting boxes is up to 30% cheaper than buying boxes
  • Rented moving boxes are clean
  • Company picks boxes up again after you unpack
  • Plastic boxes are stronger than cardboard
  • Plastic boxes can stack more efficiently in moving van so you can rent a smaller truck
  • The greenest moving option


  • Service currently available for local moves only
  • Not a good option if are putting your items in long-term storage

Getting the Stuff from Here to There

Once everything is packed and ready to go, you’ll have to move your stuff from here to there. Again, three options are available:

  • Self-move
  • Hire movers
  • You pack and load; they drive


This option usually involves lots of friends who are paid off in pizza, beverages, or other tasty treats. You can use friends’ vehicles or rent a moving truck. The self-move option is great if you are moving locally and/or you don’t have a lot of stuff. It becomes more challenging, however, if you are moving far away and/or are moving a larger household.

Hire Movers

Though significantly more expensive than the first option, hiring a moving company takes much of the stress out of moving. This service usually includes you packing your belongings into the moving boxes. The movers then load the moving truck, transport your items to the new house, and unload the truck. This option is especially helpful for people with physical limitations. It is also helpful if you are moving long-distance to a place where you will not have help with unloading.

One disadvantage, aside from cost, is that you are trusting the moving company to handle your belongings with care and to keep them secure. Be sure to choose a reputable organization to avoid theft or property damage.

You Pack and Load; They Drive

Like renting moving boxes, this option has become more widely available in recent years. A portable storage container is delivered to your home. You pack all your belongings in the container and lock it. The container is loaded onto a truck and delivered to your new home.

This option is cheaper than hiring movers, but leaves the driving to the professionals. In addition, you are the only one with access to your belongings, and you also have as much time as you need to pack and unpack. However, you must load and unload the storage unit yourself. You also need to make sure that local ordinances do not restrict or forbid use of these containers.

Now You Know!

No matter how you look at it, moving is a huge task. By breaking the decisions down, you can choose the options that work best for you. For more moving advice check out these tips Now that you know what to do when you are moving, it’s time to start packing!


How To Find A Gym In A New City

Now that the holidays are upon us, it might be time to start thinking about what to do when January 1 rolls around…you know…to work off a little of the candy, turkey and dressing, buttery mashed potatoes and pies we’ve indulged in over the past three months.  So, here are some great tips for finding a gym in your new city!

First of all, studies show that people join gyms for these reasons:

  • Lose weight
  • Build muscle
  • Tone muscle
  • Stress relief
  • Improve overall health
  • Train for an event

Why you’re joining has a lot to do with your gym selection, so be sure to think about your reasons.  Before you select one, do your research to make sure you get everything you want out of the membership.  Keep in mind that many gyms require a contract…you don’t want to be stuck in something for an entire year that doesn’t fulfill your needs. 

I recommend starting with a list of the things you want/need from your gym…operating hours, equipment types, classes, personal training options, dressing/shower facilities, cleanliness, etc. Once you know what you’re looking for, it’s easier to narrow down the choices.

Note: many gyms will allow contract cancellation if you’re moving more than 25-30 miles away from the facility or you become injured in a way that permanently prevents you from exercising. Some will allow a temporary hold on your membership for a temporary injury.

Determine the reasons you want to find a gym in your new city and when you begin researching, ask what each gym can offer in these areas:

Gym location

Regardless of how great the gym is, if it’s too far out of your way, your motivation to go may be hindered. People are normally more likely to go regularly if the gym has easy access to home, work or school.

Gym hours

Whether you prefer to exercise in the morning, on your lunch hour or at the end of the day, you’ll want to find a location that fits your schedule. 

Group fitness options

Many people find group fitness a great motivator for sticking with a gym membership. Attending classes like Zumba®, cardio kickboxing, toning, step and boot camp not only gives you great accountability, it’s also a great way to make friends in your new city. It’s also true that having an instructor to push you through the workout will usually keep you going longer.

Gym equipment

Whether you’re looking for a great cardio workout or strength training, you’ll need good, quality equipment to accomplish your goals. Take a tour of the facility to check out the equipment ahead of time.

Cleanliness and facilities

You may not get the full picture of the cleanliness of the facility until you’ve spent some time there. So, ask for a one or two-week trial membership before you sign on the dotted line.


Lastly, once you’ve found a few gyms that meet your needs, explore pricing structures to see what you get for the price.  Don’t forget to ask for discounts…many gyms give corporate discounts, discounts for paying with an automatic draft from a credit card or checking account or for paying six months to a year in full in advance.

Good luck with your fitness goals and in your new city! Still in the process of moving? Click here to check out the variety of convenient moving services offered by US Border Movers.


Apartment Moving Tips

Moving into a new apartment can cause a wide array of emotions.  You may feel excited about moving into a new place, stressed about getting everything moved and overwhelmed by having to coordinate the connection and disconnection of your utilities.

Thinking ahead can help prevent additional stress on moving days.  Here are some moving tips you might want to consider to make the transition to your new apartment as smooth as possible.

  • Renter’s insurance Call your insurance agent ahead of time to get a quote on renters insurance.  This type of policy is relatively inexpensive and will cover most of your belongings inside the apartment from certain types of loss.  If you use the same company for your auto insurance be sure to ask about a multi-line policy discount.
  • Utilities Arrange to have your utilities connected in advance.  There is nothing worse than wanting to take a shower after a long day of moving and not having any water.
  • Make notes of pre-existing damage Walk through your new apartment and make note of any existing damage and provide documentation to the landlord.  As an extra precaution, you may want to take a video or snap some pictures. Some things you want to make note of are holes in the drywall, chipped paint, broken appliances and damaged carpet.
  • Parking Once you have decided how you are moving you want to make sure you have ample space for the moving truck.  You may want to call the apartment complex office and arrange for additional parking on the day of your move.
  • Essentials Box Have an essentials box packed with items you need immediately such as toilet paper and cleaning supplies.  Miscellaneous tools such as a hammer and a screwdriver may also come in handy for reassembling items and hanging pictures.

Moving can be hectic for even the most organized renter. Being prepared will help you stay calm and collect the day of your move. We hope you found these apartment moving tips helpful! If you have questions about how US Border Movers can make apartment moving easy and affordable, don’t hesitate to ask!


Ways to Save Money Moving | Reducing What You Move

What to Move, What to Move, So Much Stuff, I Don’t Know What to Do!

So it’s time. You have to start making your final decisions on what’s making the move and what’s not. What worldly possessions get to go on the big adventure to your new home? How do you decide what gets to go and what gets left behind? You may have heard that you pay less when you move less.  If so, you heard right.  So if you’re looking for ways to save money moving…keep reading, I’ve got some great things for you to consider.


Reasons you might pare down what you’re moving:

  • Downsizing
  • Moving to a Different country. In this case, border movers will help you.
  • Good Excuse to Get Rid of a Few Things
  • Short on Cash
  • Completely Different Style of Home

Here are some questions to ask yourself to help decide what to trim down.


Indoor Furniture – You’re moving to a new home, is there anything you’re hoping to replace in the next six months anyway? Does the style of your furniture fit your new home or lifestyle? Will it fit? Should it be replaced? Do you want to move it? Will you be adding to the family? Is anyone moving out?


Outdoor Furniture – Lawn furniture can be very bulky, hard to pack into a moving van and can take up a lot of space. Is your new climate conducive to the set you have? Will it fit your new deck or patio? Could you sell it for a nice sum and replace it with something more appropriate for your new home?


Outdoor Maintenance – Do you still need a snow blower? Is the old lawnmower worth moving or would you be better off selling it and buying new next summer? Are you moving to a condo with a lawn service included in HOA fees? Is the swing set worth the hassle of breaking down and rebuilding? How about the old grill, is it worth moving? Do you need to move the pool equipment?


Appliances – Do you want the refrigerator for your new kitchen or will it end up in the garage? Are the washer and dryer worth moving or would you be better off selling and getting a high efficiency set on the other end? How often do you use the rice cooker or bread machine?


Remember, if you let go and sell some of the larger, bulky items you’re not likely to use at your new home,  you not only get the cash from selling the items, you also get the cost savings from reducing the size of your move.  You might even consider leaving behind some of the really bulky items you will use at your new home.  Just look at the cost savings of using less space, paired with the profit from selling the item, and determine whether it’s worth it to replace it once you get there. Sometimes you’ll find that’s a great way to save money moving.


I hope these tips help you to stop and consider things you could leave behind that will ultimately save money on your move. If you want a cost-effective way of moving your belongings, have a professional moving company like US Border Movers do the job.


Moving Resources – Selling and Moving

Planning to sell your home this spring? Well then, get moving now! Homeowners nationwide are selling their homes quicker and for more money by using proven home-staging techniques. They also use the services of good moving companies like US Border Movers. Homeowners should invest one percent of the sales price in preparing your home for sale.

The investment in staging a home is far less than the cost of a price reduction. And, the best way to prepare your home for sale is to stage it!

The moment you place your home on the market, it becomes a product; and like any product on the shelf at your local store, it has features and benefits, pros and cons, and plenty of competition. To compete in the marketplace it must be marketed right and look better than the competition. Your home is no different. It becomes one of many homes for sale and you must present it to the buyer in the best possible light.

There are plenty of basic things that a seller should do before listing their property.

First, start looking at your house through the buyer’s eyes as though you’ve never seen it before. Start with the outside of your home.

  1. Go around the perimeter of the house and remove all garbage cans, etc.
  2. Make sure the gutters are clean.
  3. Prune bushes and trees. Keep plants away from the windows.
  4. Weed and mulch.
  5. Keep the lawn freshly cut and fertilized.
  6. Clear patios and decks of small items, toys, etc.
  7. Hose off the house to make it clean and appealing.
  8. The front door should be clean and inviting. Invest in a new doormat and wreath. Shine up the handle, kickplate, lamp etc.

Now it’s time for the inside.

  1. Clear the clutter. You plan to move, so start packing now! Pack away collections and any valuables that you wouldn’t want to be broken or damaged.
  2. Clear all unnecessary objects from kitchen countertops. Clear refrigerator, photos, flyers, magnets, etc.
  3. In the bathroom, remove any unnecessary items from countertops, shower stalls and commode tops. Keep only your most needed cosmetics, toothbrushes, etc. in one small group. Coordinate towels to one or two colors only and you should probably go out and buy fresh new towels, and possibly a shower curtain if your current one is at all mildewed or tattered.
  4. Rearrange or remove some of the furniture if necessary to open up space.
  5. Store extra possessions in the garage or a storage unit.
  6. Clean! Clean the carpets, the windows, and repaint the walls if necessary.

Staged homes typically sell after just seven days on the market, versus 31 days for non-staged homes. If that’s not enough, staged homes also sell much closer to or over the asking price, whereas non-staged homes usually sell at asking or below.


Important Car Transport Information

Contact companies, and ask your trusted moving company, like Border Movers, for tips.

An oversize fee is charged if the vehicle is large and takes up extra space. Most SUV’s fall into this category.

The cost to transport your car depends on several factors:

  • distance being shipped
  • number of vehicles
  • dates of departure and pickup
  • guaranteed dates cost extra
  • make and type of car
  • door-to-door service or terminal service
  • any alteration to your vehicle which affects the size

Estimated pick up and delivery dates with a window of time from 3 to 5 days are usually given by the auto transport company because of weather conditions or other unforeseen scheduling delays. If a company offers you guaranteed precise dates, get this in writing.

The car transport company needs time to make arrangements to move your vehicle. Book your transport at least 15 days in advance.

The length of time it takes to transport your car depends on various factors, such as the distance, the weather, and the destination of the other vehicles on the truck.

When it comes to insurance always read the fine print on the insurance certificate. Reputable companies insure your vehicle but it may not be for a satisfactory amount. Inquire about the deductible. You may need to purchase extra insurance for supplemental coverage. Your own car insurance policy may provide coverage for shipping.

Pick up and delivery has two types of service. The most convenient and most expensive is Door-To-Door where your car is picked up at your home and delivered to your new home as long as the large carrier can negotiate the streets in your neighborhood. With Terminal Service, you will drop your car off at the terminal and pick it up at the destination terminal, which may or may not be close to your home.

Do not leave personal items in your car as this is illegal, violators can be fined, and such items are not covered by insurance.

Signing a contract is mandatory since it protects both you and the car transport company. You will require this contract if you have a complaint or if there is a dispute. Asking for a cancellation clause in the contract allows you to cancel if your vehicle is not picked up within the agreed time frame.

In an open carrier, the vehicles are exposed to inclement weather conditions during transport and this is the least expensive option.

In an enclosed carrier, the vehicles are protected inside from all weather conditions. This type of transport is more expensive. However, if your car is an antique, a custom vehicle, or a very expensive one, this may be the best choice.

Normally an initial deposit is required and the balance is due upon delivery of your car at the prearranged destination. Check with your car transport company to see what form of payment is acceptable.

At the point of origin, you will be required to sign an “Original Inspection Report” which details all dents, scratches and cracks to windows and mirrors, as well as the overall condition of your car. The mileage on your car plus the pick up and delivery schedule will also be listed. Make sure you receive a copy of this report so you can determine if there is any new damage to your car on delivery.

In order to verify the condition of your car, never accept delivery at night. Make a thorough inspection of your car, using the “Original Inspection Report” to determine if there are any new dents or scratches. You must make a note of and sign for any new damage noted. The delivery driver must also sign.

If your car has been damaged during transit, and this happens rarely, make detailed notes on the “Original Inspection Report” and obtain the driver’s signature. You will then need to contact the car transport company who will verify the damage and reimburse you.

It is highly unlikely that a dispute will arise, but if it does, it is best that you try to work with the company to resolve it. 


Understanding Audio Systems

Audio systems can have a limited range of volume, referred to as the dynamic range, which they are able to handle. Sound signals can get deteriorated if the sound is too loud because it can create distortion overload. When the sound signal is very quiet, there can be problems as well. For instance, sounds that are wanted can end up combined or lost with the noise of the background. They can be caught in the ventilation system sounds, the sound of tape noise, or other sounds of similar volume.

Both over-modulation, which is when the signal is over-amplified, and microphone overload, can easily exceed the limits of the audio system. One way the microphone can easily be overloaded is if it’s in close proximity to a loud noise source.

On the other hand, under-modulation (audio signals that are too weak) must also be prevented. One way of doing this is to make sure to use enough amplification, and have the microphone near to the sound source. In addition, be careful not to hinder the original source of sound’s dynamics.

Background on Acoustics

It’s easy to understand sound when you consider the difference between what you hear in a room full of furniture or people, compared to a room that is completely empty–different sounds entirely. A basic understanding of general acoustics is the first step to overcoming the larger amount of audio problems you may encounter while in production.

Acoustics that are chosen very carefully can ensure that the larger amount of television, along with audio studios, don’t sound overly “dead” or overly ”live.”  Both the impression of spaciousness and of vitality can be conveyed by sound being strengthened and enriched through reverberation.

It’s important to understand, and many people will notice, that as conditions in the environment change, so can the way sound is absorbed and/or reflected. With the addition or removal of furnishings, the quality of sound can either be well-defined (brightened), or dull (dampened). For instance, the sound in a theater that is full with an audience, or of empty seats, is very remarkable. Sound quality can become hollow, boxy, or harsh depending on the placement of items, such as an oversized scenic flat; this is especially true when considering the height of the ceiling, or the size of the setting.

Hard surfaces such as metal, glass, plastic, stone walls, or tile absorb little sound and will reflect the sound nearly as loud as what it originally was

.  In addition, frequencies which are higher benefit from this kind of reflection, creating a sharper, brighter sound.

Soft surfaces, which include rugs, curtains and couches, will absorb some of the sound waves into the material; notes that are higher are more readily absorbed. This means that the sound will lack in the frequencies that are higher, and the result will be a quieter sound. This sound will be somewhat muted, even mellow, and perhaps dull.  There are some materials that are so good at absorbing, sound will be minimally reflected.

Multiple surfaces that are large, such as churches, halls, or bathrooms, can create a space that is very reverberant, which is often referred to as “live”. Waves of sound will rebound off a surface to another with such ease, that both the version reflected, as well as the original, can be intermixed and easily heard. In these situations sound quality undergoing many changes can degrade clarity significantly. .

In the situation where extremely reverberant surroundings are involved, the reflections can be heard just mere seconds after the actual sound has finally stopped; for some instances it can even create an echo that is repeated. The microphone’s position, the sound’s quality and pitch, the source of the sound’s position, and the space’s design, all go into determining whether or not the sound is either rich, or confusing and unpleasant.

The Breakdown of Acoustics

Reflections can be reduced if the surroundings are overly live by:

  • Addition of acoustic panels
  • Addition of rugs which are thick
  • Addition of cushions
  • Draping of blankets on chairs and frames
  • Furniture that is upholstered
  • Thick curtains where available (closed)
  • Microphone and sound source moved close together

If there is a need to have acoustic reflections increased because the sound is too dead:

  • Addition of reverberation that is artificial
  • Removal of cushions
  • Removal of rugs
  • Removal of any furniture that is upholstered
  • Addition of panels for the floor (fiberboard, wood)
  • Curtains that are open to increase open surface space
  • Microphone placed further from sound source
  • Addition of panels that are plastic or board for the surface area

When the sound is being created in an area that is full of absorbent surfaces, the reflected sound and the original sound will be quite muffled. The conditions in this situation are termed “dead” and sound that is direct will get heard with surrounding reflections that are relatively few.

In this situation, even noises that are loud (gunshots and handclaps) aren’t able to carry overly far before they quickly die.  In open areas, such as outside, sound is often quite dead. The reason for this is that air can be very good at sound absorption. Also, with few surfaces capable of reflection, sound will quickly die.

All of us have heard sounds outside that are dead. Sound is weak in the open air because it cannot travel very far; it is quickly absorbed by air because of the low amount of surfaces that can reflect it. In this situation (in particular when people are quietly speaking), the microphone will need to be even closer than usual to the subject.

The sound produced in the open air has a quality to it that is quite characteristic and can be recognized quickly. Part of what is notable comes from the fact that sound isn’t reflected and lacks bass and top.  In the studio it can be difficult to recreate convincingly, even if acoustic panels that are highly absorbent are used to surround the subject completely.

Be aware that there can be problems when the mic is placed in too close a proximity. . In this situation the sound can be coarser, and there will be an over-emphasis of bass. Letters like B, P and T can sound like explosive blasts; the letter S will be severe, and breathing will be highly audible. The sound of teeth clicking together will even be highly audible. In the instance of close instrument placement, noises that are mechanical will be overly revealed such as a scraping bow or a key clicking.

The placement of the microphone is often influenced by the acoustics. If the mic is placed near the subject in relative close proximity, much of the reflections that are unwanted in a surrounding that is live can be avoided. Surroundings that are dead won’t allow the sound to carry adequately; therefore, a close mic is necessary. This is particularly true if the surroundings happen to be noisy. A mic that is placed closely can help keep voices heard above other unwanted sounds.

After you have fixed your audio systems, you might want to add visual effects to wrap it all perfectly, for this it is preferable that, if you don’t have the skills, you hire a visual effects company, such as VFX LA to make it all synd perfectly and give you the best result you can get.


The Production Process

Making a video – what’s involved ?

Every video is different and unique, but the process is similar for each:


The very first stage is to define in your own mind what you want the video to achieve and set yourself a budget (see budget notes below).

Don’t worry about the details, we’ll deal with all that for you.

We’ll arrange any briefings, research, location finding and write a treatment outline (video content, description and approach to be adopted).

You then need to agree the proposed outline and approve costs.

After approval a shooting script including both narration and camera shots will be written and locations and crews booked.



This could be a single camera or multi-camera video shoot. The camera crew and director will travel to location/s to interview participants and shoot footage to illustrate, illuminate and reinforce the approved script. If required studio shoots are undertaken where controlled lighting and effects are employed, a product demonstration for example is typically shot in this way.



The first edit stage uses low resolution video and is known as the Offline edit. It is where the final programme starts to take shape. A recording of a guide narration is made (using an edited script, which may change from the shooting script because of interviewee’s comments etc.). The recorded footage is edited, to the guide narration, graphic and video effects generated and music and titles added. The resulting edit master is then sent for client approval and amended if necessary following client feedback.


Once approved the Online Edit takes place. This involves replacing the low resolution pictures with high quality, full resolution video. This is the stage where colour grading and image “tweaking” takes place. A final “voice over” is then recorded, incorporating changes and audio mix performed. The final master tape is now complete and ready for delivery.


DVD Authoring / Encoding

A DVD which is unauthored is just a linear recording. To add interactivity it must be authored.

An interactive DVD has menus linking to video clips and additional information. Each clip in turn can link to another menu or video clip.


Encoding is where the video and audio are converted into a compressed file format, for example MPEG2 for DVD or AVI for website videos.



The master tape or DVD is duplicated. Each copy is then packaged and presented in an appropriate way with print material for labels, inserts and sleeves.



When planning your project you will have an idea of how much you want to spend, or have a figure allocated as part of your marketing budget.

If able to give a price guide to your production company at the outset, they can tailor the video to within your budget.


A good analogy is planning an advert to be placed in a printed publication. You can place a full page colour advert in a top magazine, or place a small advert with just a few lines of text in a local paper. Both are valid and serve a purpose, but if you don’t make it clear at the outset how much you want to spend, someone will try and sell you the wrong service.

businessman using laptop with graph

How to Drive More Traffic to Your Business Website

How do you drive traffic to your website? This is an eternal question. There are courses taught and articles written, all with suggestions – some valid others not. But there are some tools that work reliably to increase website traffic. Read on to learn more. 

1. Submit Your Site to Search Lists

Search engine optimization is key when submitting to Google, Yahoo and Bing. Resubmit your URL sitemap monthly. Make sure to also review your website often. This is because it will help increase your website’s visibility. It will also help move your URL higher in search engine results.

2. Promote Your Website Shamelessly

Put your site address on everything. That includes business cards, emails, stationary, and envelopes. Simply everything. Join discussion groups and sign every post with a name and URL. Write articles and also sign those with a name and URL. Finally, go to meetings and hand out your business card. 

3. Buy Some Emails

There are services that can provide you with email, address and name lists. For example, there is These lists are expensive, so target the exact people whom you want to view your URL. You can also reduce the list size so you can minimize costs.

4. Collect Everything

On your website, have a place for people to sign up for your newsletter. Also make sure to collect business cards when you’re at a conference, meeting or class. Then, add these emails to your list. Just make sure when you email information out, they can unsubscribe. At a large show, collect cards from companies that compliment yours. Add these emails to your list and talk to them about reciprocal links.

5. Utilise Reciprocal Links

Companies that compliment your services could recommend your URL while you have a link to theirs. This is a great way to extend your reach. So it is a win-win situation.

6. Leverage Blogs

Young man pointing at a computer screen

The more links you have, the higher up the search engine list your site goes. Blogs are a great way to drive traffic to your site. Although very time consuming, there are many free blogs to list your services or product. As a result, they can drive people to your URL. Just manage your time carefully.

7. Write Articles

Websites such as are great for submitting your work. This website is free. You close with your name, a short bio and your URL. Many other sites also exist that you can write for and drive traffic from. Make sure to pepper your content with relevant keywords.

8. Create a Newsletter

hand of young woman using a smartphone

This can be time consuming, but it’s worth it. Email the front page of your newsletter, and list the articles that you offer in bullet points. Have a click through to the full article in case people want to read on further. Add an unsubscribe, as well.

These tips work to drive traffic to your website. Try using them and see your traffic – and hopefully, your revenue – increase.