Making a video – what’s involved ?
Every video is different and unique, but the process is similar for each:
The very first stage is to define in your own mind what you want the video to achieve and set yourself a budget (see budget notes below).
Don’t worry about the details, we’ll deal with all that for you.
We’ll arrange any briefings, research, location finding and write a treatment outline (video content, description and approach to be adopted).
You then need to agree the proposed outline and approve costs.
After approval a shooting script including both narration and camera shots will be written and locations and crews booked.
This could be a single camera or multi-camera video shoot. The camera crew and director will travel to location/s to interview participants and shoot footage to illustrate, illuminate and reinforce the approved script. If required studio shoots are undertaken where controlled lighting and effects are employed, a product demonstration for example is typically shot in this way.
The first edit stage uses low resolution video and is known as the Offline edit. It is where the final programme starts to take shape. A recording of a guide narration is made (using an edited script, which may change from the shooting script because of interviewee’s comments etc.). The recorded footage is edited, to the guide narration, graphic and video effects generated and music and titles added. The resulting edit master is then sent for client approval and amended if necessary following client feedback.
Once approved the Online Edit takes place. This involves replacing the low resolution pictures with high quality, full resolution video. This is the stage where colour grading and image “tweaking” takes place. A final “voice over” is then recorded, incorporating changes and audio mix performed. The final master tape is now complete and ready for delivery.
DVD Authoring / Encoding
A DVD which is unauthored is just a linear recording. To add interactivity it must be authored.
An interactive DVD has menus linking to video clips and additional information. Each clip in turn can link to another menu or video clip.
Encoding is where the video and audio are converted into a compressed file format, for example MPEG2 for DVD or AVI for website videos.
The master tape or DVD is duplicated. Each copy is then packaged and presented in an appropriate way with print material for labels, inserts and sleeves.
When planning your project you will have an idea of how much you want to spend, or have a figure allocated as part of your marketing budget.
If able to give a price guide to your production company at the outset, they can tailor the video to within your budget.
A good analogy is planning an advert to be placed in a printed publication. You can place a full page colour advert in a top magazine, or place a small advert with just a few lines of text in a local paper. Both are valid and serve a purpose, but if you don’t make it clear at the outset how much you want to spend, someone will try and sell you the wrong service.